The Spanish (Hispanic) Market Increase your survival rate: Target the Hispanic Market! Research shows that Hispanics prefer to buy products and services advertised in Spanish. The United States today is the fifth largest Spanish-speaking country in the world... and growing! The total projected population for the year 2000 is 276 million. The estimate of the U.S. Hispanic population is 33,895,000 (12% of the entire U.S. population). It is projected that by the year 2005 Hispanics will be the gratest minority in this country and by the year 2020 one out of every five U.S. residents will be hispanic! Presently the Hispanic buying power is in excess of $325 billion!